The book chronicles the quest that led a group of health and environmental activists to the world’s largest cosmetics companies to ask some tough questions:
- Why do companies market themselves as pink ribbon leaders in the fight against breast cancer, yet use hormone-disrupting and carcinogenic chemicals that may contribute to that very disease?
- Why do products used daily by men and women of childbearing age contain chemicals linked to birth defects and infertility?
As doors slammed in their faces and the beauty myth peeled away, the industry’s toxic secrets began to emerge. The good news is that while the major multinationals fight for their right to use hazardous chemicals, entrepreneurs are developing safer non-toxic technologies and building businesses on the values of health, justice and personal empowerment.
Buy the book: http://www.newsociety.com/bookid/3966